I’m beyond excited and truly delighted to share some fantastic news! After more than two years filled with passion, hard work, countless late nights, endless cups of coffee, and incredible support from friends and mentors, my book “The Art of Creative Product Strategy” is officially published and out in the world!
The Inspiration Behind the Book
Throughout my professional journey, and particularly in today’s rapidly evolving world being shaped by AI and technology, I’ve seen first-hand how crucial strategic thinking is often pushed aside or taken for granted. This deeply concerned me because great products don’t happen by chance—they require intentional, creative, and human-centered strategies that connect deeply with users and drive meaningful success.
I wrote this book because I genuinely believe that having a clear, creative, and human-centered product strategy is more essential than ever. My personal mission is to support professionals navigating this challenging landscape, empowering them with essential strategic skills and helping them create products that genuinely resonate with users.
What This Book Aims to Achieve
The vision behind The Art of Creative Product Strategy is both straightforward and impactful: to provide startup founders, product leaders, and creative professionals with practical frameworks, inspiring real-world examples, and actionable tools.
This book guides you step-by-step from initial idea to successful market launch, enabling you to confidently navigate the complexities of product vision, discovery, roadmapping, and iterative improvement.
Who Will Benefit Most?
This book is designed with the following professionals in mind:
- Startup Founders: Learn the creative product strategy toolkit to build and refine successful products, bringing your vision to real market success.
- Product Managers: Gain actionable frameworks and strategic methods to enhance your product development and boost your ability to lead products to sustained growth.
- Product Designers: Discover how strategic thinking integrates with product design, ensuring your designs directly contribute to product success.
- Innovation Consultants: Deepen your expertise with proven methods, real-world case studies, and powerful strategic insights to help your clients achieve product breakthroughs.
Where to Get Your Copy
The ebook version is available now at a special promotional price until the official printed version launches:
Grab your digital copy today and transform your approach to product strategy.
Exciting Next Steps
There are some thrilling developments coming soon for everyone keep to learn more about The Art of Creative Product Strategy:
- Printed Edition: I’m working hard on delivering a physical copy by the end of September 2025. Imagine adding this resource to your personal library—highlighting your favorite concepts, jotting notes in the margins, or even getting it autographed! Stay tuned on my social channels for announcements about the launch event.
- Audiobook Edition: An audiobook version is scheduled for release later this year—perfect for those always on the move, during commutes, workouts, or when away from your desk.
- Interactive Online Course (2026): A comprehensive, interactive online course version will be available in 2026, featuring dynamic content, engaging quizzes, practical assignments, and exercises. It will be hosted on major e-learning platforms to help deepen your mastery and directly apply strategies to your projects.
Stay updated by following me on my channels, and thank you all for your incredible support during this journey!
Yours faithfully,
Salvatore Mezzatesta
