The Art of Creative Product Strategy – Free for the First 100 Learners

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Why This Book is a Must-Read for Digital Professionals

Learn how to build, refine, and execute product strategies that drive real impact. Here’s what you’ll discover:

Overcome Common Strategic Challenges

Every product faces obstacles—whether it’s competition, changing user needs, or internal constraints. This book provides strategies to navigate these challenges, refine decision-making, and build products that stand out in the digital market.

Develop a Creative & Data-Driven Mindset

Innovation isn’t just about ideas—it’s about execution. This book teaches you how to transform insights into action through structured frameworks and case studies, helping you create unique and impactful products.

Master the Tools & Frameworks for Success

Theory is useful, but practical application is what drives results. This book goes beyond concepts, offering concrete strategies, real-world examples from top companies and insights into how to adapt strategies to fit your specific product and business goals.

About the Author:

Salvatore Mezzatesta

Salvatore is a Product Design Leader & Creative Product Strategy Expert currently leading Global Design Programs at Sky & NBCUniversal, where he fuses AI, digital-transformation know-how and product-innovation frameworks to drive multi-market growth. Previously he led Lebara’s Design Transformation into a unified, cohesive, and revenue-lifting ecosystem, and before that founded his own startup, gaining hands-on experience on how to build a product from scratch and launch it successfully into the market.

A mentor on ADPList, advisory member for Harvard Business Review, Research Executive Panel member at McKinsey & Company, and early-stage angel investor, Salvatore channels more than a decade of product design and leadership experience into the creative strategies you’ll learn in this book—helping teams turn bold ideas into market-ready success.