Creative Product Strategy Canvas
The One-Page Blueprint to Develop a Clear, Actionable Product Strategy.
Download the Creative Product Strategy Canvas—Instant PDF + 2-page guide. Zero spam.
What you’ll get
Learn how to build, refine, and execute product strategies that drive real impact. Here’s what you’ll discover:
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Clarity in 30 minutes
Map market context, user insight, and vision before you touch Figma or JIRA.
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Roadmap on one sheet
Sequence releases, metrics, and risk mitigations—no 40-slide decks required.
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Built-in responsibility
Ethical, and sustainable checkpoints baked into the canvas.
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Ready-to-facilitate
Print A3 or drop into Miro/Figma for instant workshops.
Who’s behind the Canvas?
Salvatore Mezzatesta is a product design and strategy leader with over 13 years of experience—from helping early-stage startups turn innovative ideas into viable products to overhauling and delivering complex, multi-brand digital products at global companies like Lebara, Sky, and NBCUniversal.
All of that field-tested knowledge is distilled into his book, The Art of Creative Product Strategy, and further concentrated in the Creative Product Strategy Canvas you’re about to download. Use it to shortcut the learning curve it took a decade to climb.
Frequently Asked Questions
Everything you might want to know before downloading the Creative Product Strategy Canvas.
What exactly will I receive?
A high-resolution PDF of the Canvas and a concise, two-page quick-start guide that explains how to facilitate a 60-minute workshop, plus suggested next steps.
Does the download cost anything—now or later?
No. The Canvas and guide are 100 % free. You will never be asked for payment, and you can unsubscribe from follow-up emails at any time.
May I share the Canvas with my team or clients?
Yes. Internal distribution and workshop use are encouraged. All we ask is that you keep the attribution footer intact and do not resell the file.
How does this differ from a Business-Model or Lean Canvas?
Those frameworks focus on venture viability and revenue mechanics. The Creative Product Strategy Canvas centres on translating ideas into a product strategy.
What happens after I enter my email address?
You’ll receive an instant download link, a welcome message with facilitation tips, and a monthly Strategy Brief. No unsolicited sales pitches—ever.
Ready to build your next winning product?
Download the Canvas and guide now.
No credit card. No fluff. Just an actionable framework.