To differentiate ourselves in the market, we conducted a comprehensive analysis of the competitive landscape. This market research provided valuable insights into existing offerings and helped shape our unique value proposition for Mappy Food.
Mappy Food
Enhancing the Cultural Experience of Tourism in the Italian market
Mappy Food is a cultural experience platform that aims to revolutionize the way tourists explore Italian cities by discovering and immersing themselves in local food specialties.
With a mission to provide a structured, user-friendly, and informative source, Mappy Food offers a unique culinary journey that showcases the rich gastronomic heritage of Italy.
Role
Co-Founder,
Product Design Lead
Teams involved
‣ Product Design
‣ Product Management
‣ Sales
‣ Engineering
Timeline
Jan. 2017 ⇢ Jun. 2017
The Challenge
- Limited availability of reliable and organized information on local food specialties for tourists.
- Creation of a structured and user-friendly platform that would simplify the search for authentic dining experiences.
- Managing relationships with various business stakeholders, ensuring their active participation and engagement.
The Design Process
Market Research
User Research
To gain a deep understanding of the pain points and needs of tourists when searching for local food experiences, we conducted extensive user research.
Surveys and interviews helped us gather both quantitative and qualitative data on their preferences, behaviors, and challenges, allowing us to tailor our solution to their needs.
Stakeholders Interviews
Engaging with local businesses was essential to ensure alignment and create a win-win situation. Through interviews and workshops with owners of cafes and restaurants, we gained valuable insights into their challenges in reaching new target audiences.
This knowledge guided us in developing a solution that benefited all stakeholders involved.
User Persona & User Journey
Based on our research findings, we developed two primary user personas who represented our target audience and allowed us to empathise with their frustrations, pain points, and aspirations.
We mapped out the user journey for both personas, ensuring a seamless and engaging experience throughout their exploration.
Information architecture
A well-structured information architecture was crucial in facilitating easy navigation and content discovery within the app. We carefully designed different navigation and filtering options to provide a seamless user experience.
Wireframing & Prototyping
Our design process involved creating detailed wireframes and interactive prototypes that showcased the app’s functionalities and user flows.
This iterative approach allowed us to gather feedback and make improvements before entering the development phase.
User Interface Design
Based on the refined wireframes and user-tested iterations, we crafted a visually captivating and cohesive interface design. The design elements evoked the essence of Italian culture and cuisine, creating an immersive and delightful user experience.
User testing & Iteration
User testing played a significant role in ensuring the usability, intuitiveness, and overall experience of the app. Through user feedback, we iteratively refined the design, making continuous improvements to meet the needs and expectations of our target audience.
Impact
The final product was an app that delivered a simple and effective user experience, providing quick and clear information to tourists while offering businesses increased visibility. The app also featured a dedicated section for business owners to effortlessly manage their information and update their activities.
60
N. signed up business pre-launch
60 businesses subscribed to Mappy Food even before the official launch, highlighting the platform’s appeal and value proposition to local establishments.
5,000
Downloads within launch on market
The app received 5,000 downloads within the first 3 months, indicating strong initial user adoption and a genuine interest in discovering local food specialties.
4.5
Avg. App Stores Rate
With an average rating of 4.5 on the app store, users praised the app’s intuitive interface, comprehensive content, and the quality of the dining experiences they discovered through Mappy Food.