SALVATORE
MEZZATESTA
Based in London
Design Leader, Book Author
Currently: Sky + NBCUniversal
Product Design Leader specialised in supporting organisations by combining creative product strategy, design leadership, and team management to build products that matter, scale, and inspire.
Author of “The Art of Creative Product Strategy“, available on Amazon and all major ebook stores.
Latest Articles
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Product Strategy vs. Product Roadmap: Know the Difference (It Matters)
Product Strategy vs. Product Roadmap: Know the Difference (It Matters)
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The Creativity Crisis in Product Strategy: Why Smart Teams Build Boring Products
The Creativity Crisis in Product Strategy: Why Smart Teams Build Boring Products
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User Research for Product Strategy: Beyond Surveys and Interviews
User Research for Product Strategy: Beyond Surveys and Interviews
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How to Craft a Product Vision That Actually Aligns Your Team
How to Craft a Product Vision That Actually Aligns Your Team
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Market Trends and Product Strategy: Adapting Without Losing Direction
Market Trends and Product Strategy: Adapting Without Losing Direction
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The Creativity-Feasibility Balance: How to Ship Bold Ideas
The Creativity-Feasibility Balance: How to Ship Bold Ideas
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Measuring Product Strategy Success: Beyond Vanity Metrics
Measuring Product Strategy Success: Beyond Vanity Metrics
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Building a Strategic Mindset: How to Think Like a Product Strategist
Building a Strategic Mindset: How to Think Like a Product Strategist
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Why Your Product Strategy Is Failing (And How to Fix It)
Why Your Product Strategy Is Failing (And How to Fix It)
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Why Your Product Team Isn’t Aligned (And How to Fix It)
Why Your Product Team Isn’t Aligned (And How to Fix It)
Read MoreSustainable Product Strategy: How to Build for Long-Term Value, Not Short-Term Growth
Sustainable Product Strategy: How to Build for Long-Term Value, Not Short-Term Growth
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Product Strategy: What It Is and Why Most Companies Get It Wrong
Product Strategy: What It Is and Why Most Companies Get It Wrong
Read MoreDesign Leadership.
Product Strategy.
High-Performing Teams.
Built Into Every Product.