We conducted interviews with business analysts (end users) to understand their challenges, pain points, and needs.
FabricaLab for Kering
Streamlining the Business Process Monitoring and Reporting
Kering, a renowned name in the fashion industry, partnered with Fabricalab to embark on a digital transformation journey, developing a B2B Web SaaS platform.
The aim was to design a user-friendly interface that streamlines operations, allowing teams to easily monitor and analyze business processes and results through an intuitive platform. This collaboration leverages innovative technology to enhance decision-making and drive efficiency across Kering’s global operations.
Role
Product Designer
Teams involved
‣ Product Design
‣ Product Management
‣ Engineering
Timeline
Feb. 2015 ⇢ Dec. 2015
The Challenge
My journey in designing this revolutionary platform was not without its challenges:
- I started with a basic set of foundational wireframes, providing a limited scope to build upon.
- My understanding of business analysis monitoring processes was initially non-existent, posing a significant learning curve.
- This project was my first experience in the SaaS platform development, demanding a fresh perspective and approach.
The Vision
Our vision was to develop a Process Tracking and Automation Software, tailored for Administrators, Controllers, and Operational staff. This robust tool was envisioned to be a powerhouse of features for efficient data collection and processing, comprehensive analysis, and dynamic reporting.
The Design Process
User Interviews
End-to-End Journeys Design
We designed end-to-end journeys for every development cycle, supporting the front-end development team with detailed instructions and prototypes to ensure accurate platform interaction behaviours.
Iterative Design and Optimisation
We employed an iterative design and optimisation process. This involved continuous feedback from stakeholders and the engineering team to refine the product.
Impact
The deployment of this innovative business platform led to a series of notable successes for both Fabricalab and Kering, each underscoring its substantial influence and effectiveness of this SaaS software in the industry.
>60%
User Adoption Rate
Six months from post-launch, indicating the platform’s user-friendliness and its alignment with the user’s needs.
+30%
Operational efficiency
Improved operational efficiency evidenced by faster data processing, streamlined reporting, and enhanced decision-making processes.
+40%
Revenue Growth
The collaboration with Kering and increased market interest contributed to a growth in Fabricalab’s revenue in the subsequent financial year.