Salvatore Mezzatesta
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Salvatore Mezzatesta
  • Home
  • About me
  • Case studies
  • English
    • Italiano
    • English
  • Articles
    • Design Leadership
    • Product Design
    • Product Design Management
    • Product Strategy
    • UX Design
    • Innovation
    • Digital Trasformation
    • Artificial Intelligence
    • UX Strategy
    • UI Design
0

Product Design

11 posts
  • Product Design
  • UI Design
  • UX Design

Dark UX Patterns: When Design Becomes a Game of Deception

  • 5 December 2023
  • Salvatore Mezzatesta
UX Dark Patterns
Football, the beautiful game where skill, strategy, and sportsmanship are supposed to reign supreme. That was my belief, at least, until a recent session with FIFA 24 made me question…
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  • Case study
  • Product Design
  • Product Strategy
  • UI Design
  • UX Design
  • UX Strategy

Unveiling the Secret that Makes Apple the Strongest Brand in the World

  • 18 November 2023
  • Salvatore Mezzatesta
apple brand
In the world of technology and design, few names command as much reverence and admiration as Apple. For decades, this tech giant has not only been a pioneer in innovation…
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  • Product Design

Embracing the Future: Leading AI into Our Organizations – Insights from the Microsoft Envision Tour

  • 30 October 2023
  • Salvatore Mezzatesta
microsoft-envision-london-tour
Last week, I had the privilege of attending the Microsoft Envision Tour, an event entirely dedicated to the effective integration of Artificial Intelligence (AI) into organisations. The revelations and takeaways…
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  • Artificial Intelligence
  • Digital Trasformation
  • Innovation
  • Product Design

Can Product Design and AI Co-Exist? Rethinking Digital Product Creation

  • 18 September 2023
  • Salvatore Mezzatesta
eclipse
In the rapidly evolving landscape of technology and innovation, the intersection of digital product design and artificial intelligence (AI) has sparked intriguing conversations. Can these two seemingly distinct realms coexist…
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  • Artificial Intelligence
  • Design Leadership
  • Innovation
  • Product Design
  • UI Design
  • UX Design

Designing for an AI-Powered Future: Preparing Today’s Designers for Tomorrow’s Challenges

  • 4 September 2023
  • Salvatore Mezzatesta
Design AI Future
In the ever-evolving landscape of digital product design, one constant remains: change. And at the forefront of this change stands Artificial Intelligence (AI) and as a design leader, I’ve had…
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  • Product Design
  • Product Design Management
  • Product Strategy
  • UX Design
  • UX Strategy

UX Gamification: Elevating Your Product to the Next Level

  • 25 August 2023
  • Salvatore Mezzatesta
gamification ux design
In the ever-evolving landscape of user experience (UX) design, staying ahead requires innovative approaches that captivate users and keep them engaged. One such strategy that has gained immense traction is…
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Salvatore Mezzatesta
Design Manager specializzato in strategie di design a lungo termine e soluzioni innovative con un'esperienza consolidata nella creazione di prodotti digitali coinvolgenti. Guido team creativi verso risultati straordinari grazie alla mia leadership nel design.
Salvatore Mezzatesta

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