Hi, I’m Salvatore 👋
I am a Design Leader with an extensive experience in managing design teams and building products at scale. I specialize in identifying and resolving gaps in products, defining strategy, vision and execution into projects.
My approach combines hands-on, data-driven strategies with a focus on impactful, user-centered designs. This methodical approach underscores my commitment to delivering effective user-centric design solutions. I want to empower businesses to build great products and awesome experiences.
Central to my leadership is building diverse teams that thrive in creative, collaborative environments. My design-led mindset drives product teams to achieve strategic goals and user engagement.

Core SKills
Design Skills
- Product Design
- UX Strategy
- UX Research
Management Skills
- Product Design Leadership
- Product Design Management
- Team Management
Strategic Skills:
- Product Strategy
- Strategic Thinking
- Data-Driven Decision Making
Other Skills:
- Design Ops Management
- Design Program Management
- Project Planning
My Mission
My mission is to leverage thinking capabilities to produce good UX designs that drive a fostering positive business impacts through innovative digital strategies, thoughtful design, and product tools that push possibilities to new frontiers.
Build Sustainable and Successful Design
I am dedicated to establishing a design practice that balances creativity with sustainability and delivers consistent, beautiful outcomes.
Drive Innovation and Increase Work Efficiency
By embracing innovation, I seek to enhance efficiency in design processes, helping teams achieve more through smart workflows.
Support Business Goals Through Fine-tuned Design Strategy
Align design strategies with business goals to ensure that every design decision positively impacts metrics and contributes to success.
My values
Ethic Values
Using Design to Make People Lives Better
I am driven by a passion to use design as a tool to enhance people’s lives. I create solutions that are not just visually appealing but also improve functionality and accessibility.
Driving Innovation by Putting People First in the World
Innovation is at the heart of my work. I am committed to creating new solutions that not only solve technical challenges but also have a meaningful impact on society and the environment.
Relational Values
People Over Numbers
I believe in putting people at the center of everything I do. This means prioritizing user needs and experiences over mere metrics or statistics.
Collaboration Over Competition
I advocate for a collaborative approach, fostering a culture where ideas are shared freely and teamwork is valued above competition and individual accomplishments.
Taking Over Leading Gently
I prefer direct, personal communication to build strategic, deep meaningful relationships, and always prioritize understanding over commanding.
Success Values
Business Success
I believe business objectives must be thoughtfully aligned to its goals. This fosters long-term design solutions with business impact.
People Success
Building a team is about more than just getting work done. I focus on creating an environment that promotes learning, growth, and personal development.
Design Success
My aim is to produce solutions that connect with users and exceed the bar of taste, offering both aesthetic excellence and functional utility.
Leadership Style
As a design leader, I craft how teams behave and organize for digital projects. A strong priority for design and innovation, I lead my team to achieve tangible results, guided by key performance metrics to enhance user experience. Building diverse and skilled teams is a cornerstone of my approach, creating a dynamic environment where creativity and collaboration thrive.
I advocate for structured processes and effective communication, ensuring seamless team collaboration and the successful implementation of design projects. Above that, I focus on energizing team members through a unique strength and personal expertise.
Pillars of My Leadership Style

Empowerment
As a leader, I believe in empowering my team members to take ownership of their work and make meaningful contributions. I foster an environment that builds their confidence while providing space to grow and make an impact by providing autonomy and clear direction, inspiring them to stretch their creative wings and succeed in their roles.

Clear Communication
Effective communication is at the core of my leadership style. I prioritize transparent and strategic dialogue, ensuring that goals, expectations, and feedback are conveyed clearly. I actively foster truly honest comments and ideas, promoting a culture of open communication where views can find true place in useful results.

Growth and Development
I am committed to nurturing the growth and development of my team members. I recognize their unique talents and strengths, investing time in understanding their individual aspirations and professional development. By providing a clear growth, I cultivate a motivated and engaged team that continually improves their abilities.

Lead by Example
Leading by example is essential to me. I strive to be a role model for my team, embodying the values and principles I expect from them. I am proactive, adaptable, and always ready to tackle challenges head on. By demonstrating these qualities in my everyday actions, I inspire my team and build trust and confidence in my leadership.
Design Process
At the core of my design process is a proactive approach to defining and addressing user’s problems and opportunities. Through comprehensive research, I am able to extract relevant data driven solutions that align with broader goals. Key to this process is effective prioritization. By clearly collaborating with stakeholders, I understand how clients assess what’s important and prioritize changes.
Effective Design & Delivery process relies on effective expectation management and a productive working relationship with multidisciplinary teams. Through effective planning and communication, we can ensure effective delivery of results and high quality results. This approach limits feedback cycles to a design process that balances efficiency and creativity.
My Design Process
During the Discovery Phase, the team delves deep into understanding the project requirements and the target audience. We conduct extensive research to identify user needs, pain points, and preferences. Collaborating with stakeholders and cross-functional teams, we gather valuable insights and align on project goals and success metrics.
The Ideation Phase is all about creativity and conceptualisation. We brainstorm innovative ideas and solutions to address the identified user needs. Creating user personas and journey maps helps us gain a comprehensive understanding of user behavior. We also develop prototypes to visualise and validate our concepts before moving forward.
In the Validation Phase, we put our designs to the test. We conduct user testing sessions and gather feedback to understand how well our solutions resonate with the target audience. Based on user insights, we iterate and refine the designs to ensure they meet user expectations. We also validate design decisions with stakeholders to ensure alignment.
The Design Development Phase involves translating our concepts into detailed wireframes and mockups. We collaborate closely with development teams to assess feasibility and address any technical constraints. Ensuring consistency, we incorporate branding elements and establish the visual aesthetics that align with the project’s identity.
In the Implementation Phase, our designs come to life. We work closely with developers to ensure a smooth transition from design to development. We conduct quality assurance and usability testing to identify and resolve any issues before launch. Throughout this phase, we maintain open communication with the development team to ensure a seamless execution.
As the product is launched, we closely monitor user feedback and performance metrics. We evaluate the product’s success against the defined KPIs and key performance indicators (KPIs). This evaluation helps us gauge the product’s impact and identify areas for further improvement.
Our commitment to excellence extends beyond the launch. We provide ongoing support to address any design-related issues that may arise. Gathering user feedback and analysing usage data, we continuously seek opportunities for enhancement. We ensure the Design System remains up to date and scalable to accommodate future growth and developments.
Contacts
Feel free to connect with me via LinkedIn, email me for a quick hi!