Design Case Studies

Typically, I reserve my writing for specific topics, such as Product Design Leadership, Product Strategy, and Design Management, however, today marks an exception as I want to delve into a…

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Design Case Studies
Product Design
Product Strategy
UX Design
UX Strategy

Unveiling Apple’s Brand Secret: The Synergy of Design Excellence and Strategic Business

Salvatore Mezzatesta
18/11/2023

In the world of technology and design, few names command as much reverence and admiration as Apple. For decades, this tech giant has not only been a pioneer in innovation…

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Product Design
Design Case Studies
Design Portfolio
Product Strategy
UX Design
UX Strategy

Data-Driven Redesign: Enhancing User Experience for 2 Million Customers on QVC Italy

Salvatore Mezzatesta
05/08/2023

In the ever-evolving world of e-commerce, providing an exceptional user experience is the key to success. As the CRO Manager at QVC.it, I embarked on a data-driven journey to revolutionise…

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Rabbit R1, AI, LAMs, and Conversational UIs: A New Generation of Devices

Unveiling Apple’s Brand Secret: The Synergy of Design Excellence and Strategic Business

Data-Driven Redesign: Enhancing User Experience for 2 Million Customers on QVC Italy

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