Product Design | Salvatore Mezzatesta

Product-Led vs Design-Led Strategy: Finding the Right Balance for Digital Success

When it comes to building digital products and strategies, there’s often a tug-of-war between two different approaches: Product-Led vs Design-Led strategy. If you’ve ever found yourself caught in a meeting…

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Design as a Checklist: The Danger of Reducing Creativity to Tasks

I’ve seen it countless times: teams scrambling to meet deadlines, rushing through projects with a checklist in hand, eager to tick off tasks and move on to the next item.…

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Bridging the Gap: How Product Design Connects Technical Features to User Needs in SaaS

In the rapidly evolving landscape of Software as a Service (SaaS), the bridge between complex technical features and user needs is not just built on code but on innovative product…

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Why Product Design Leadership Matters is Crucial

In the vibrant tapestry of today’s digital product design world, a critical question comes to the forefront: Is there a genuine need for Product Design Leadership? This question goes beyond…

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Measuring Design Maturity: Essential Metrics and KPIs for Organizational Success

In today’s product design landscape, achieving excellence requires more than just creative flair—it demands a strategic approach. In this article, we’ll explore the critical subject of Measuring Design Maturity. We’ll…

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Harnessing Data and AI to Drive Design Decisions: Enhancing User-Centric Design

In my professional journey within Product Design and Innovation, I’ve embraced data-driven design as more than a methodology – it’s a guiding philosophy. However, I can’t help by seeing many…

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