Product Design | Salvatore Mezzatesta

Product Design

Exploring Generative AI in Design: Personal Insights and Lessons Learned

As a digital design leader constantly experimenting with new technologies, my recent exploration into Generative AI has been both enlightening and revealing. Before starting with this read , I want…

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Demonstrating Design Value: Mastering Business Communication

As we navigate the intricate world of design and business, one truth becomes increasingly clear: our expertise in creative expression must be matched by our ability to articulate its business…

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The Future of Digital Product Design: A 5-Year Outlook

As we are about to enter 2024, the landscape of Digital Product Design is evolving at an unprecedented pace. As we look ahead, the next five years promise to be…

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Dark UX Patterns: When Design Becomes Deceptive

Football, the beautiful game where skill, strategy, and sportsmanship are supposed to reign supreme. That was my belief, at least, until a recent session with FIFA 24 made me question…

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Unveiling Apple’s Brand Secret: The Synergy of Design Excellence and Strategic Business

In the world of technology and design, few names command as much reverence and admiration as Apple. For decades, this tech giant has not only been a pioneer in innovation…

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Product Design

Embracing AI Integration: Insights from the Microsoft Envision Tour

Last week, I had the privilege of attending the Microsoft Envision Tour, an event entirely dedicated to the effective integration of Artificial Intelligence (AI) into organisations. The revelations and takeaways…

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