Salvatore Mezzatesta
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Salvatore Mezzatesta
  • Home
  • About me
  • Articles
    • Design Leadership
    • Product Design
    • Product Design Management
    • Product Strategy
    • UX Design
    • Innovation
    • Digital Trasformation
    • Artificial Intelligence
    • UX Strategy
  • Case studies

UX Design

9 posts

Understand the fundamentals of User Experience (UX) design, user research methodologies, and designing for optimal usability.

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  • Product Design
  • UX Design

Bridging the Gap: How Product Design Connects Technical Features to User Needs in SaaS

  • Salvatore Mezzatesta
  • 10/05/2024
In the rapidly evolving landscape of Software as a Service (SaaS), the bridge between complex technical features and user needs is not just built on code but on innovative product…
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  • Artificial Intelligence
  • Design Case Studies
  • Innovation
  • UX Design

Rabbit R1, AI, LAMs, and Conversational UIs: A New Generation of Devices

  • Salvatore Mezzatesta
  • 14/03/2024
Typically, I reserve my writing for specific topics, such as Product Design Leadership, Product Strategy, and Design Management, however, today marks an exception as I want to delve into a…
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UX Dark Patterns
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  • UX Design
  • Product Design

Dark UX Patterns: When Design Becomes Deceptive

  • Salvatore Mezzatesta
  • 05/12/2023
Football, the beautiful game where skill, strategy, and sportsmanship are supposed to reign supreme. That was my belief, at least, until a recent session with FIFA 24 made me question…
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apple brand
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  • Design Case Studies
  • Product Design
  • Product Strategy
  • UX Design
  • UX Strategy

Unveiling Apple’s Brand Secret: The Synergy of Design Excellence and Strategic Business

  • Salvatore Mezzatesta
  • 18/11/2023
In the world of technology and design, few names command as much reverence and admiration as Apple. For decades, this tech giant has not only been a pioneer in innovation…
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Design AI Future
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  • Product Design
  • Artificial Intelligence
  • Design Leadership
  • Innovation
  • UX Design

Designing for an AI-Powered Future: Preparing Today’s Designers for Tomorrow’s Challenges

  • Salvatore Mezzatesta
  • 04/09/2023
In the ever-evolving landscape of digital product design, one constant remains: change. And at the forefront of this change stands Artificial Intelligence (AI) and as a design leader, I’ve had…
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gamification ux design
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  • Product Design Management
  • Product Design
  • Product Strategy
  • UX Design
  • UX Strategy

UX Gamification: Elevating Your Product to the Next Level

  • Salvatore Mezzatesta
  • 25/08/2023
In the ever-evolving landscape of user experience (UX) design, staying ahead requires innovative approaches that captivate users and keep them engaged. One such strategy that has gained immense traction is…
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With over a decade of experience in Product Design and 6 years in managing design teams, I am passionate about crafting exceptional digital experiences that meet customer needs through a blend of user-centric design, analytical rigor, and innovation.

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  • About me
  • Articles
    • Design Leadership
    • Product Design
    • Product Design Management
    • Product Strategy
    • UX Design
    • Innovation
    • Digital Trasformation
    • Artificial Intelligence
    • UX Strategy
  • Case studies
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  • Product Strategy
  • Artificial Intelligence

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