UX Design

In the ever-changing landscape of design and technology, paradigms shift, methodologies evolve, and buzzwords come and go. One such buzzword that has been subject to both celebration and skepticism is…

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UX Strategy

Data-Driven Redesign: Enhancing User Experience for 2 Million Customers on QVC Italy

Salvatore Mezzatesta
05/08/2023

In the ever-evolving world of e-commerce, providing an exceptional user experience is the key to success. As the CRO Manager at QVC.it, I embarked on a data-driven journey to revolutionise…

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Product Strategy
Product Design
Product Design Management
UX Design

Optimizing Product Performance: The 10 Highest ROI-Driving UX Activities

Salvatore Mezzatesta
03/08/2023

Introduction As a Product Design Manager, enhancing product performance is one of the core missions of our role. To achieve this goal, we must prioritise user experience (UX) activities that…

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UX Design is Dead. Long Live UX Design: Resilience in an Era of Shifting Paradigms

Data-Driven Redesign: Enhancing User Experience for 2 Million Customers on QVC Italy

Optimizing Product Performance: The 10 Highest ROI-Driving UX Activities

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