UX Strategy | Salvatore Mezzatesta

Harnessing Data and AI to Drive Design Decisions: Enhancing User-Centric Design

In my professional journey within Product Design and Innovation, I’ve embraced data-driven design as more than a methodology – it’s a guiding philosophy. However, I can’t help by seeing many…

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Crafting Product Success: A Decade of Product Design Insights

My journey has shown me that successful product design is a delicate blend of science and art, demanding not just skill but also empathy, creativity, and an unwavering commitment to…

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Unveiling Apple’s Brand Secret: The Synergy of Design Excellence and Strategic Business

In the world of technology and design, few names command as much reverence and admiration as Apple. For decades, this tech giant has not only been a pioneer in innovation…

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UX Gamification: Elevating Your Product to the Next Level

In the ever-evolving landscape of user experience (UX) design, staying ahead requires innovative approaches that captivate users and keep them engaged. One such strategy that has gained immense traction is…

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Data-Driven Redesign: Enhancing User Experience for 2 Million Customers on QVC Italy

In the ever-evolving world of e-commerce, providing an exceptional user experience is the key to success. As the CRO Manager at QVC.it, I embarked on a data-driven journey to revolutionise…

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Unlocking Efficiency: How AI Streamlines UX and UI Design Processes

In today’s fast-paced digital landscape, user experience (UX) and user interface (UI) design play a pivotal role in capturing users’ attention and driving engagement. However, the traditional design process can…

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