Product Strategy Solutions | Salvatore Mezzatesta

Product-Led vs. Design-Led Strategy: Finding the Right Balance for Digital Success

When it comes to building digital products and strategies, there’s often a tug-of-war between two different approaches: Product-Ledand Design-Led. If you’ve ever found yourself caught in a meeting debating which…

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Harnessing the Power of Data and AI to Drive Design Decisions

In my professional journey within Product Design and Innovation, I’ve embraced data-driven design as more than a methodology – it’s a guiding philosophy. However, I can’t help by seeing many…

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Crafting Product Success: Insights from a Decade in Product Design

My journey has shown me that successful product design is a delicate blend of science and art, demanding not just skill but also empathy, creativity, and an unwavering commitment to…

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Unveiling the Secret that Makes Apple the Strongest Brand in the World

In the world of technology and design, few names command as much reverence and admiration as Apple. For decades, this tech giant has not only been a pioneer in innovation…

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The Role of Design Leadership in Achieving Digital Transformation Success

Change is the cornerstone of progress, and in the realm of design leadership, it takes on a transformative role during digital evolution. Having witnessed this firsthand, I am thrilled to…

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UX Gamification: Elevating Your Product to the Next Level

In the ever-evolving landscape of user experience (UX) design, staying ahead requires innovative approaches that captivate users and keep them engaged. One such strategy that has gained immense traction is…

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