Salvatore Mezzatesta
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Salvatore Mezzatesta
  • Home
  • About me
  • Articles
    • Design Leadership
    • Product Design
    • Product Design Management
    • Product Strategy
    • UX Design
    • Innovation
    • Digital Trasformation
    • Artificial Intelligence
    • UX Strategy
  • Case studies

Product Strategy

9 posts
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  • Product Design
  • Product Strategy

Product-Led vs Design-Led Strategy: Finding the Right Balance for Digital Success

  • Salvatore Mezzatesta
  • 03/03/2025
When it comes to building digital products and strategies, there’s often a tug-of-war between two different approaches: Product-Led vs Design-Led strategy. If you’ve ever found yourself caught in a meeting…
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  • Product Design
  • Artificial Intelligence
  • Product Design Management
  • Product Strategy
  • UX Strategy

Harnessing Data and AI to Drive Design Decisions: Enhancing User-Centric Design

  • Salvatore Mezzatesta
  • 20/12/2023
In my professional journey within Product Design and Innovation, I’ve embraced data-driven design as more than a methodology – it’s a guiding philosophy. However, I can’t help by seeing many…
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product success
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  • Product Design Management
  • Design Leadership
  • Product Strategy
  • UX Strategy

Crafting Product Success: A Decade of Product Design Insights

  • Salvatore Mezzatesta
  • 08/12/2023
My journey has shown me that successful product design is a delicate blend of science and art, demanding not just skill but also empathy, creativity, and an unwavering commitment to…
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apple brand
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  • Design Case Studies
  • Product Design
  • Product Strategy
  • UX Design
  • UX Strategy

Unveiling Apple’s Brand Secret: The Synergy of Design Excellence and Strategic Business

  • Salvatore Mezzatesta
  • 18/11/2023
In the world of technology and design, few names command as much reverence and admiration as Apple. For decades, this tech giant has not only been a pioneer in innovation…
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lead team success
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  • Design Leadership
  • Digital Trasformation
  • Product Design Management
  • Product Strategy

The Role of Design Leadership in Achieving Digital Transformation Success

  • Salvatore Mezzatesta
  • 11/09/2023
Change is the cornerstone of progress, and in the realm of design leadership, it takes on a transformative role during digital evolution. Having witnessed this firsthand, I am thrilled to…
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gamification ux design
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  • Product Design Management
  • Product Design
  • Product Strategy
  • UX Design
  • UX Strategy

UX Gamification: Elevating Your Product to the Next Level

  • Salvatore Mezzatesta
  • 25/08/2023
In the ever-evolving landscape of user experience (UX) design, staying ahead requires innovative approaches that captivate users and keep them engaged. One such strategy that has gained immense traction is…
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With over a decade of experience in Product Design and 6 years in managing design teams, I am passionate about crafting exceptional digital experiences that meet customer needs through a blend of user-centric design, analytical rigor, and innovation.

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    • UX Strategy
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