Product Strategy

In the ever-evolving world of e-commerce, providing an exceptional user experience is the key to success. As the CRO Manager at QVC.it, I embarked on a data-driven journey to revolutionise…

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Product Strategy
Product Design
Product Design Management
UX Design

Optimizing Product Performance: The 10 Highest ROI-Driving UX Activities

Salvatore Mezzatesta
03/08/2023

Introduction As a Product Design Manager, enhancing product performance is one of the core missions of our role. To achieve this goal, we must prioritise user experience (UX) activities that…

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Artificial Intelligence
Product Design Management
Product Strategy
UX Strategy

Unlocking Efficiency: How AI Streamlines UX and UI Design Processes

Salvatore Mezzatesta
10/07/2023

In today’s fast-paced digital landscape, user experience (UX) and user interface (UI) design play a pivotal role in capturing users’ attention and driving engagement. However, the traditional design process can…

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Data-Driven Redesign: Enhancing User Experience for 2 Million Customers on QVC Italy

Optimizing Product Performance: The 10 Highest ROI-Driving UX Activities

Unlocking Efficiency: How AI Streamlines UX and UI Design Processes

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